How It Works

BlueYield saves borrowers money by refinancing their existing auto loans with credit union financing. Credit unions provide the underwriting guidelines, but BlueYield does all of the work to source and originate the loan on the credit union’s documents. We take it all the way from marketing through to title perfection. Think of it as an outsourced “recapture” program for new members! Learn more …

Credit Union Benefits

Credit unions grow both their loan portfolio and membership base for less than it costs to originate loans through an indirect dealer program - and with less reputation and compliance risk. Learn more …


  • BlueYield operates in all 50 states and is CFPB compliant.
  • Member monthly payments are lowered by $100/month on average.
  • On average a borrower's rate is lowered by 5% saving them more than $1,500 in interest.
  • BlueYield will send 5 million pieces of direct mail in the next year.
  • Our compelling offers and marketing yield a 4% response rate on direct mail.
  • Credit Karma, Lendingtree, and Bankrate are just a few of our on-line partners.
  • AAA Clubs and American Airlines are just a couple of our affinity-based partners.
  • BlueYield has originated $462 million in loans.
  • BlueYield has saved borrowers $44 million in interest.
  • BlueYield has processed 550,000 applications.
Proud member of the BlueLink Network Automotive lending solutions for consumers, lenders & partners.   BlueHarbor | BlueYield